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These men were able to give the counsel they gave because they were operating at an enormous psychological distance from the people who would be maimed and killed by the weapons systems that would result from the ideas they communicated to their sponsors. The lesson, therefore, is that the scientist and technologist must, by acts of will and of the imagination, actively strive to reduce such psychological distances, to counter the forces that tend to remove him from the consequences of his actions. He must -- it is as simple as this -- think of what he is actually doing. He must learn to listen to his own inner voice. He must learn to say "No!"

Finally, it is the act itself that matters. When instrumental reason is the sole guide to action, the acts it justifies are robbed of their inherent meanings and thus exist in an ethical vacuum. I recently heard an officer of a great university publicly defend an important policy decision he had made, one that many of the university's students and faculty opposed on moral grounds, with the words: "We could have taken a moral stand, but what good would that have done?" But the moral good of a moral act inheres in the act itself. That is why an act can itself ennoble or corrupt the person who performs it. The victory of instrumental reason in our time has brought about the virtual disappearance of this insight and thus perforce the delegitimation of the very idea of nobility.
"Computer Power and Human Reason: From Judgment To Calculation" (1976)
The tune had been haunting London for weeks past. It was one of countless similar songs published for the benefit of the proles by a sub-section of the Music Department. The words of these songs were composed without any human intervention whatever on an instrument known as a versificator. But the woman sang so tunefully as to turn the dreadful rubbish into an almost pleasant sound. He could hear the woman singing and the scrape of her shoes on the flagstones, and the cries of the children in the street, and somewhere in the far distance a faint roar of traffic, and yet the room seemed curiously silent, thanks to the absence of a telescreen.

[..]

She knew the whole drivelling song by heart, it seemed. Her voice floated upward with the sweet summer air, very tuneful, charged with a sort of happy melancholy. One had the feeling that she would have been perfectly content, if the June evening had been endless and the supply of clothes inexhaustible, to remain there for a thousand years, pegging out diapers and singing rubbish. It struck him as a curious fact that he had never heard a member of the Party singing alone and spontaneously. It would even have seemed slightly unorthodox, a dangerous eccentricity, like talking to oneself. Perhaps it was only when people were somewhere near the starvation level that they had anything to sing about.

[..]

He would have liked to continue talking about his mother. He did not suppose, from what he could remember of her, that she had been an unusual woman, still less an intelligent one; and yet she had possessed a kind of nobility, a kind of purity, simply because the standards that she obeyed were private ones. Her feelings were her own, and could not be altered from outside. It would not have occurred to her that an action which is ineffectual thereby becomes meaningless. If you loved someone, you loved him, and when you had nothing else to give, you still gave him love. When the last of the chocolate was gone, his mother had clasped the child in her arms. It was no use, it changed nothing, it did not produce more chocolate, it did not avert the child's death or her own; but it seemed natural to her to do it. The refugee woman in the boat had also covered the little boy with her arm, which was no more use against the bullets than a sheet of paper. The terrible thing that the Party had done was to persuade you that mere impulses, mere feelings, were of no account, while at the same time robbing you of all power over the material world. When once you were in the grip of the Party, what you felt or did not feel, what you did or refrained from doing, made literally no difference. Whatever happened you vanished, and neither you nor your actions were ever heard of again. You were lifted clean out of the stream of history. And yet to the people of only two generations ago this would not have seemed all-important, because they were not attempting to alter history. They were governed by private loyalties which they did not question. What mattered were individual relationships, and a completely helpless gesture, an embrace, a tear, a word spoken to a dying man, could have value in itself. The proles, it suddenly occurred to him, had remained in this condition. They were not loyal to a party or a country or an idea, they were loyal to one another. For the first time in his life he did not despise the proles or think of them merely as an inert force which would one day spring to life and regenerate the world. The proles had stayed human. They had not become hardened inside. They had held on to the primitive emotions which he himself had to re-learn by conscious effort. And in thinking this he remembered, without apparent relevance, how a few weeks ago he had seen a severed hand lying on the pavement and had kicked it into the gutter as though it had been a cabbage-stalk.
"Nineteen-Eightyfour"