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These men were able to give the counsel they gave because they were operating at an enormous psychological distance from the people who would be maimed and killed by the weapons systems that would result from the ideas they communicated to their sponsors. The lesson, therefore, is that the scientist and technologist must, by acts of will and of the imagination, actively strive to reduce such psychological distances, to counter the forces that tend to remove him from the consequences of his actions. He must -- it is as simple as this -- think of what he is actually doing. He must learn to listen to his own inner voice. He must learn to say "No!"
Finally, it is the act itself that matters. When instrumental reason is the sole guide to action, the acts it justifies are robbed of their inherent meanings and thus exist in an ethical vacuum. I recently heard an officer of a great university publicly defend an important policy decision he had made, one that many of the university's students and faculty opposed on moral grounds, with the words: "We could have taken a moral stand, but what good would that have done?" But the moral good of a moral act inheres in the act itself. That is why an act can itself ennoble or corrupt the person who performs it. The victory of instrumental reason in our time has brought about the virtual disappearance of this insight and thus perforce the delegitimation of the very idea of nobility."Computer Power and Human Reason: From Judgment To Calculation" (1976)