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And the cover of Vodafone's Digital Parenting is a picture of three lovely-looking little kids, about eight years old, all sat in a line on a sofa, where they're all absorbed by handheld devices and computers and screens, and they're not interacting in any meaningful human way. And all through Digital Parenting are all these disguised advertorials about "edu-taining" software that you absolutely need to buy. Vodafone's Digital Parenting. It's like the fox's guide to chicken security.