Extra> You
One must not always think so much about what one should do, but rather what one should be. Our works do not ennoble us; but we must ennoble our works.
Try not to become a man of success but rather try to become a man of value.
Life is the ultimate aim of moral design, which it must protect, advance, ennoble and enrich. Immoral design, which is also bad design, is the opposite. It takes life by stealing time; it impoverishes by pretending to be more than it is; it does not last; it deceives, harms, enrages and degrades. The difference between the two lies at the origin of the work, when the designer first establishes their true goals and decides whether it is to satisfy their destructively selfish aims, or it is to be something higher, something that respects and elevates people’s lives, something that they are not ashamed to put out into this world because they know that their heart lies in the right place; and if they fail to achieve what they set out to do, it will be but an error of affection, not ill work laden with guilt.
Software development has changed a lot in the last twenty years, to be sure. The rapidness of web distribution has made older development practices seem quaint and antiquated. But something that's not antiquated, or shouldn't be, is providing a service that does what claims, that provides more value than it takes back, and that earnestly cares about the way it gets used, not just about the fact that its use can be sufficiently assured so as to obviate concern for its quality.
That one new feature you added? That sparkly, Techcrunchable, awesome feature? What did it cost your user? If the result of your work consumes someone’s cognitive resources, they can’t use those resources for other things that truly, deeply matter. This is NOT about consuming their time and attention while they're using your app. This is about draining their ability for logical thinking, problem-solving, and willpower after the clicking/swiping/gesturing is done.
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But even if we can justify consuming our user's cognitive resources while they're using our product, what about our marketing? Can we honestly believe that our "content marketing" is a good use of their resources? "Yes, because it adds value." we tell ourselves. But what does that even mean? Can we honestly say that "engaging with our brand" is a healthy, ethical use of their scarce, precious, limited cognitive resources? "Yes, because our content is useful."
And that's all awesome and fabulous and social and 3.0ish except for one, small, inconvenient fact: zero sum. What you consume here, you take from there. Not just their attention, not just their time, but their ability to be the person they are when they are at their best. When they have ample cognitive resources. When they can think, solve-problems, and exercise self-control. When they can create, make connections, and stay focused.
It's well documented that Facebook allows its developers unusual permission to push experimental updates live, and that the company has internal propaganda posters with mottos like "What would you do if you weren't afraid?" I wonder, what would be different if the posters read, "What would you do if you cared about the result?" Then again, that's not exactly fair, since it's clear that Facebook's leaders and employees care a great deal about the output of their work insofar as that output pleases and benefits them until their equity vests. So perhaps a different compass bearing: "What would you do if you cared about someone other than yourselves?"